Vitalan Health DPC

For Vitalan Health DPC, I developed a brand identity rooted in clarity, care, and vitality. Inspired by the Croatian word Vitalan, derived from the Latin Vita meaning "vital" or "essential," the visual identity reflects the clinic's core mission—to offer healthcare that feels deeply personal and human. The clean, modern logo includes a subtle nod to water, symbolizing clarity and renewal, while the color palette evokes warmth, trust, and balance—values at the heart of Vitalan’s patient-centered approach.

The branding was designed to visually reinforce the clinic’s commitment to transparency and trust. Every element, from the typography to the color choices, was selected to feel welcoming and calm, echoing the experience patients can expect from Vitalan: care that is accessible, honest, and rooted in genuine connection. The client was thrilled with the result, especially the simplicity and thoughtfulness of the mark, which set the perfect tone for their mission-driven practice.